![]() Unfortunately, the end of Facebook Watch for Apple TV doesn’t exactly come as a surprise. Learn more about streaming videos from the Facebook mobile app to your TV.Īpparently, only the tvOS app has been discontinued, as Facebook Watch is still available and working on Smart TVs. To watch these videos on TV, you can download the Facebook Watch TV app, or stream to a TV from the Facebook mobile app. On Facebook Watch, you can discover videos and original shows on subjects like sports, news, beauty, food and entertainment. Here’s how the company describes the app in its website: ![]() Users could log into their Facebook accounts to watch videos from their friends, accounts they follow, and even suggested videos and livestreams. Of course, since tvOS lacks a web browser, there’s no other way to watch Facebook videos on Apple TV except by using AirPlay from another device.įacebook announced its dedicated app for watching videos on Apple TV in 2017. Now, when trying to access Facebook Watch on tvOS, users get a message saying that the app “is no longer available” and that the videos can be watched on Facebook’s website. However, the app is still available on the App Store. It seems that Facebook has shut down the tvOS app with its latest update, which interestingly also changed the app icon with a new logo. ![]() However, Apple TV users will no longer have access to the platform as Facebook seems to have discontinued the Facebook Watch app for tvOS.Īs noted by users and also confirmed by 9to5Mac, the Facebook Watch app no longer works on Apple TV. Facebook also seems to be considering creating a tiered advertising system, similar to YouTube advertising program Google Preferred, one source noted.Facebook Watch is a dedicated app for watching Facebook videos and livestreams on TVs. The method, which is similar to how television is sold, could be a way to weed out lower-quality shows - which won't earn ad revenue - and may convince advertisers to spend similar amounts of money as they would on television commercials. However the company told two buyers it is thinking about allowing the purchase of specific shows starting in Q2. Brands are hesitant about advertising on Watch, and are particularly concerned about where their ads might appear, because Facebook category designations are extremely broad.Įxpanding Watch to more creators will make it harder for Facebook to vet content, they note. Media agencies say their clients are excited about the prospect of video advertising on Facebook, but most of the money is earmarked for buying sponsored placements in the News Feed rather than Watch ads. It now also requires creators to have 4,000 hours of "watchtime" over a year and more than 1,000 subscribers in order to earn advertising revenue, as opposed to a previous threshold of just 10,000 lifetime views. ![]() Under the new rules, a human must review every single video that qualifies for the program. To combat the problem, in January it announced a revamp of its advertising program Google Preferred, which allows companies to buy ads on its top "safe" videos. Google has provided an opening for Facebook as it clamps down after an advertiser backlash over ads appearing next to inappropriate content. Last quarter the company said time spent on the site was reduced by 50 million hours per day, partly because of News Feed algorithm changes. Personal Loans for 670 Credit Score or Lowerįacebook also hopes the move to long-form video will keep people on the site longer. Personal Loans for 580 Credit Score or Lower ![]() Best Debt Consolidation Loans for Bad Credit ![]()
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